The digital revolution is increasingly shifting the industry’s attention on customers’ expectations. Behaviors analysis, needs comprehension and offers customization are now key to keep up with the competition. Based on market research, studies and articles, this report introduces how digital solutions will allow marketing and sales teams to adopt effective customer-centric strategies.
In this white paper you will find:• New challenges in the electronic components industry
• Customers' changing habits and behaviors
• Practical approaches to adapt sales and marketing strategies